On Sunday, August 9th, 2015, a man died after being gored by a bull in Villaseca de la Sagra, Spain, while taking a selfie on his mobile phone.
Spaniard David González Lopez, 32, had his back to the charging beasts while trying to film the bull run and did not see the one which attacked him until it was too late.
Horrified onlookers watched as he suffered fatal injuries to his neck and thigh in the early hours of the morning.
A video taken of the fatal attack shows Lopez leaving the protected area to wander into the center of the bull running arena as the animals charge past.
While he films a collision between two bulls, one of which appeared to fall unconscious, a third bull runs towards him and gores him in the back, tossing him in the air.
Source: Mirror UK